What Is an Onsite Property Manager and Why You Need One?

Anthony A. Luna • September 29, 2024

The Essential Guide to Hiring Onsite Property Managers: Part 1

This blog post is part of our ongoing series on "The Essential Guide to Hiring Onsite Property Managers."


Follow the links below to explore other parts in the series:


When managing a multifamily real estate investment, overseeing daily operations and tenant relations can feel overwhelming. Some property owners like to manage everything themselves or hire a property management company. However, there is often a need for an onsite property manager. This is especially true if your building meets certain legal requirements.


What does an onsite manager do? How can they improve your property management strategy?


We will look at the role of the onsite property manager. We will discuss their main duties and why hiring one is important for your real estate success.


What Is an Onsite Property Manager?

An onsite property manager, also called a resident manager, lives at the property they manage. They are in charge of the daily operations of the building. This person is important for keeping good relations with tenants. They make sure the property stays in good shape and handle any concerns that come up.


One of the primary advantages of having an onsite manager is their availability. Since they live on the property, they can quickly respond to tenant needs. They can handle emergencies and keep the property well-maintained at all times.


An onsite manager is very helpful for large properties. Managing all parts of the building can take too much time. This is especially true for an offsite property owner or a property management company.


Legal Requirements for Onsite Managers

In many places, having an onsite manager is not just a luxury—it’s a legal requirement. In California, the law says that properties with 16 or more rental units must have a manager. This manager must live on the property. The California Code of Regulations specifies:

“A manager, janitor, housekeeper, or other responsible person shall reside upon the premises and shall have charge of every apartment house in which there are 16 or more apartments.”


This requirement makes sure someone is always on-site. They handle daily operations, like addressing tenant concerns and overseeing property maintenance. This law applies to California, but other states may have similar rules. It’s important to research the regulations for your specific real estate investment.


Key Benefits of Having an Onsite Property Manager

Hiring an onsite property manager can offer several distinct advantages, particularly for owners of large multifamily properties:


1. Immediate Response to Tenant Issues

One major benefit of having an onsite manager is the ability to handle tenant concerns right away. Tenants can easily reach someone who can help with maintenance requests, noise complaints, or emergencies. This quick response can lead to higher tenant satisfaction and lower turnover rates, saving you time and money.


2. Property Maintenance

An onsite property manager is responsible for the overall upkeep of the building. This includes cleaning common areas, overseeing landscaping, handling minor repairs, and ensuring that the property remains in good condition. By having someone regularly monitoring the building, you can identify and address maintenance issues before they become major problems.


3. Tenant Screening and Leasing

When you have an onsite manager, leasing and managing vacancies become more efficient. The manager can show available units to prospective tenants, process applications, and coordinate move-ins. They also help screen tenants and give feedback to property owners or management companies. This ensures you rent to qualified people who are likely to care for your property.


4. Compliance with Local Laws

In places where a manager is legally needed, hiring someone for this job helps you follow local rules. Not following these laws could lead to fines or legal issues. This can greatly affect your real estate investment.


Why You Should Consider Hiring an Onsite Manager

If your multifamily property is large enough to need a manager, consider hiring one. If you find it hard to handle daily tasks, an onsite manager can help. This role provides practical benefits for keeping the property and managing tenant relations. It also makes sure your property follows local rules.


Onsite managers can save you time and lower the stress of managing many tenants. They also help keep your property in great shape. Having a manager on-site can boost tenant satisfaction. It can also lower vacancy rates and improve property performance.


In this first part of our blog series, we will look at the role of an onsite property manager. We will also discuss why having one is important for managing large real estate investments. From maintaining the property to ensuring compliance with local regulations, the benefits are numerous. In the next part of the series, we will explore the duties of an onsite manager. We will see how they help keep your property running well.


Stay tuned for the next blog post in the series, and make sure to check out the other parts below!

Let's elevate the industry together—share this blog with fellow investors.

A property owner studying a detailed roadmap as a guide.
By Anthony A. Luna January 7, 2025
Discover how property owners and investors can turn the 2025 property management regulations into opportunities for growth, tenant retention, and long-term success. Learn key updates and actionable strategies today.
A close-up of a credit card fee form, symbolizing transparency
By Anthony A. Luna December 5, 2024
Learn how California's AB 2493 improves transparency in rental application fees. Discover what landlords need to do to comply and enhance trust with applicants.
A service member in uniform saluting, symbolizing the protections and fee limits
By Anthony A. Luna December 4, 2024
Discover how California's SB 611 protects service members by limiting rental fees and enhancing compliance with the Servicemembers Civil Relief Act (SCRA). Learn your rights and responsibilities.
A property manager reviewing a paper copy of a credit report
By Anthony A. Luna December 3, 2024
Learn how California's AB 2747 requires landlords to offer rent payment reporting to credit bureaus. Discover the benefits, compliance steps, and impact on property management.
Show More

More about Coastline Equity

  • Property Management Services

    Skyscraper

    Our team will handle all your property needs, offering specialized services such as in-depth inspections, liability management, staff recruitment and training, and round-the-clock maintenance—expert support tailored to the unique requirements of your real estate assets.

    Learn More
  • About Us

    Look at the future of property management

    Our dedicated team transforms property management challenges into opportunities. From tenant management to streamlined rent collection and proactive maintenance. 

    Learn More
  • Property Management Excellence

    Anthony A Luna CEO

    As a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the property management industry, real estate sector, and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership.


    Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, Anthony is set to publish his first book, "Property Management Excellence" in April 2025 with Forbes Books.

    Learn More
  • Insights

    Discover property management

    Learn more about Coastline Equity's property management practices & processes and how we support our clients with education and a growth mindset.


    Coastline Equity Property Management is your partner as you continue to learn and grow.

    Learn More

News & Updates

By John David Sarmiento April 11, 2025
Setting the right rent isn’t just about earning income — it’s about finding the balance between maximizing cash flow and keeping your property consistently occupied. So, what exactly is fair rent for your property? Whether you're renting out a single-family home, an apartment, or a unit in a multi-family building, finding a fair rental price starts with a thoughtful look at your property, your market, and what today’s renters are willing to pay. Start with Comparable Rentals The best way to find a fair rent is to research comparable rentals in your area. Look for listings similar in: Square footage Number of bedrooms and bathrooms Neighborhood Condition and amenities Platforms like Zillow, Apartments.com, or Rent.com are a great place to browse rental listings and compare active prices. If you’re seeing similar units listed at a higher rate than yours — and they're still on the market weeks later — that could be a sign they’re overpriced. Units that rent fast tell you what renters are actually willing to pay. Real Example: Pricing a 2-Bedroom in Long Beach Let’s say you own a 2-bedroom, 1-bath apartment in Long Beach with around 900 square feet. You check listings and find similar properties renting for $2,300 to $2,500. Zillow shows a rent zestimate of $2,400 — a decent starting point, but not the full picture. After looking at how long listings have stayed active and talking to a local property manager , you find out that well-maintained units with in-unit laundry and parking are consistently getting rented at $2,350. You price your unit accordingly, giving yourself a competitive edge while still earning market value. Avoid Relying on Algorithms Alone Automated pricing tools like the rent zestimate are useful for a ballpark figure, but they often miss local demand shifts, recent upgrades, or what renters truly value in your neighborhood. Use them as one data point — not your final decision-maker. Other Factors That Influence Fair Rent Your final rent amount should reflect more than just comps. Consider: The property’s condition: Have you renovated or upgraded appliances recently? Extras included: Are you covering any utilities? Is there secure parking or outdoor space? Seasonality: Rental demand can vary throughout the year. Your goals: Are you focused on fast occupancy or maximizing revenue? Professional support: A trusted rental manager or property manager can offer current insights based on tenant activity, vacancy rates, and pricing trends.  How Property Managers Help You Set the Right Price If you're unsure what to charge, a local property manager can evaluate your unit, compare it to others in your area, and recommend a pricing strategy that balances demand and return. They also help adjust your price over time as rental rates shift, and they’ll guide you in attracting and retaining quality tenants who value both the price and the property. Final Thoughts So, what is fair rent for your property? It’s the price that matches what your unit offers, reflects the current market, and appeals to qualified renters. It’s not necessarily the highest number possible — it’s the one that helps you rent quickly, reduce turnover, and maintain steady income. With a little research, a realistic view of your property’s features, and guidance from local experts, you’ll be well-positioned to price your rental right — and keep it occupied with great tenants.
By John David Sarmiento April 10, 2025
One of the most delicate parts of owning a rental property is figuring out how to increase the rent without driving away good tenants. While you want to stay competitive with market rates , it’s equally important to maintain stable occupancy and avoid costly turnovers. The good news? With the right strategy and timing, raising rent doesn’t have to come at the cost of your tenant relationships. 1. Know Your Local Market Rates Before you decide to raise the rent , research similar properties in your area to understand current rent prices . If you're significantly below market value, a reasonable increase is often accepted — especially by tenants who like where they live. Even if you're close to market rate, a small adjustment can still make sense if you’re offering added value like upgraded amenities, responsive maintenance, or flexible lease terms. 2. Time It Around Lease Renewals The best time to increase the rental rate is when a tenant is renewing the lease . This gives them the chance to consider the new rate and evaluate their options — all while avoiding the hassle and cost of moving. Be sure to send a formal rent increase notice with enough lead time, typically 30 to 60 days in advance, depending on local regulations. 3. Communicate the “Why” Clearly When increasing rent, communication is everything. Let your tenants know the reasons behind the increase: Rising property taxes or insurance Increases in maintenance or utility costs Alignment with market rates Planned improvements to the unit or building Even if they don’t love the change, most tenants are more receptive when they feel respected and informed. 4. Offer Options and Flexibility If you’re working with long-term tenants you’d like to keep, consider offering choices to soften the increase: Extend the lease at the current rate for a few more months Offer a discounted rate for early renewal Split the increase over two payments instead of one lump sum This approach shows that you're not just looking to raise the rent , but to build a fair and lasting relationship. 5. Lean on Your Property Manager (If You Have One) Experienced property managers can provide insight into local rent prices , craft professional communications, and help navigate lease renewals in a way that keeps tenants happy while protecting your bottom line. They can also deliver rent increase notices and handle pushback more objectively. If you manage your property on your own, consider consulting a manager or local expert before finalizing your approach. Final Thoughts Increasing the rental rate is a normal part of owning a rental property , but it should always be done with care and intention. When you base your decisions on market research, communicate transparently, and give tenants room to respond, you’re more likely to keep good renters in place — even at a higher price point.  Want help reviewing your current lease structure or market position before you raise the rent? We’re here to support you.
By John David Sarmiento April 9, 2025
Finding the right tenant is one of the most important things you’ll do as a property owner. The right renter can mean steady income, fewer problems, and long-term stability — while the wrong one can lead to missed rent, damage, or legal headaches. So how do you actually find great tenants for your rental property? Here's a clear, step-by-step approach that works — whether you're a new landlord or a seasoned investor. 1. Write a Clear, Honest Rental Listing Start by crafting a listing that highlights what makes your property attractive, but also sets clear expectations. Good property descriptions should include: Rental price and lease length Number of bedrooms and bathrooms Location and amenities Any restrictions (pets, smoking, etc.) Post your listing on multiple rental listing sites — but don’t underestimate the power of rent signs in front of the property, especially if it's in a high-traffic area. 2. Market Where Your Ideal Tenants Are To reach more prospective tenants , take your marketing beyond listing sites. Post your property on social media , community groups, and even local forums. Word of mouth can also be powerful — let friends, colleagues, and neighbors know the unit is available. Make sure your contact information is easy to find and consistent across platforms. You want prospective renters to reach you quickly when interest is high. 3. Use a Standard Rental Application When potential tenants reach out, have a standard rental application ready to go. This not only helps you stay organized, but ensures you’re collecting all the info you’ll need for the next step — tenant screenings . A good application should request: Full name and contact details Employment and income information References and previous landlord contacts Authorization for a background check and credit score pull 4. Screen Tenants Thoroughly (and Legally) One of the most critical steps in finding good tenants is how you screen tenants . Don’t skip this part — it’s where most rental issues can be avoided. Effective tenant screenings usually include: Background check (criminal history, eviction records) Credit score and payment history Verification of employment and income Reference checks with their previous landlord Always follow housing laws when screening applicants. Be consistent, fair, and avoid any language or decisions that could be considered discriminatory under the Fair Housing Act. 5. Collect a Security Deposit and Finalize the Lease Once you’ve found a great tenant , collect a security deposit (within the limits set by your state), and have both parties sign a clear, legally binding lease agreement . Your lease should detail rent amounts, due dates, responsibilities, and procedures for repairs or disputes. If you're not sure how to draft one, consult with a landlord or property manager familiar with local rental laws. Final Thoughts Finding the right tenant takes more than just putting up a listing — it takes a clear strategy, legal awareness, and the ability to evaluate prospective tenants fairly and confidently. The effort you put in now saves time, money, and stress later.  If you're unsure or simply want to ensure a smooth process, working with a professional property management company can make tenant placement and lease compliance much easier.
More Posts

Property Management Made Easy


Los Angeles

1411 W. 190th St.,
Suite 225

Los Angeles, CA 90248

Temecula

41743 Enterprise Circle N.,
Suite 207

Temecula, CA 92590