A Day in the Life of Coastline Equity’s Property Management Team

Anthony A. Luna • September 25, 2024

What are the daily duties of my property manager?

Managing investment properties is no small task. At Coastline Equity, we believe that excellent real estate management goes beyond addressing maintenance issues and handling work orders. Our team approaches each rental property as an opportunity to improve both the tenant experience and the property’s long-term value.


This blog explores the day-to-day operations of our real estate property managers, outlining how we handle everything from tenant interactions to collecting rent. We’ll also demonstrate how our commitment to customer service sets us apart from other property management companies and attracts both real estate investors and tenants alike.


The Comprehensive Role of a Real Estate Property Manager

A typical day in the life of a property manager at Coastline Equity is filled with a diverse range of tasks aimed at optimizing both tenant satisfaction and property performance. We oversee the smooth running of each property’s day-to-day operations to ensure tenants feel supported and property owners can maximize their real estate investment.

  • Tenant Communication: One of the core duties of any real estate property manager is communicating effectively with tenants. Our team prioritizes timely responses to maintenance requests, which helps us stay ahead of potential maintenance issues.
  • Work Orders and Maintenance: As part of our commitment to efficient real estate management, we handle work orders promptly, ensuring that repairs and maintenance issues are addressed before they become bigger problems. This helps keep the property in top shape and maintains tenant satisfaction.
  • Collect Rent: Collecting rent is another key responsibility. Coastline Equity uses digital platforms to streamline the rent collection process, making it easier for tenants to pay on time and for property owners to receive their rental income without delay.


Example: In 2016, we implemented a new rent collection platform that has increased on-time payments by 15%, reducing the need for late fees and improving tenant satisfaction.


Investment Properties and Maximizing Rental Income

At Coastline Equity, we understand that the success of any real estate investment hinges on maintaining the value ofrental properties while ensuring a steady stream of rental income. Our team is dedicated to optimizing every aspect of property performance, from setting the right rental rate to keeping operational costs down.

  • Setting Competitive Rental Rates: One of the most critical aspects of real estate management is determining the right rental rate for a property. We conduct thorough market research to ensure that we set a competitive rate that attracts the best tenants while maximizing income for property owners.
  • Reducing Vacancy: Finding and keeping good tenants is essential to maintaining a profitable real estate investment. Our proactive approach to screening tenants ensures that we place responsible, qualified individuals who will treat the property well and pay rent on time.
  • Minimizing Maintenance Costs: Addressing maintenance issues quickly helps to minimize long-term repair costs. We work with trusted vendors to ensure that repairs are done efficiently and at a reasonable price, further protecting the owner’s investment properties.

Screening Prospective Tenants and Minimizing Risks

Placing the right tenants is crucial for protecting rental properties and maintaining a steady flow of rental income. Our thorough screening process ensures that each tenant we place is qualified and responsible.

  • Screening Tenants: Coastline Equity uses a rigorous screening process that includes background checks, credit assessments, and rental history reviews to ensure that we are placing tenants who are not only financially stable but also likely to respect the property.
  • Minimizing Tenant Turnover: By screening carefully, we reduce tenant turnover and ensure longer lease terms. Satisfied tenants are more likely to renew their leases, which means fewer vacancies and a more stable rental income for property owners.
  • Legal Compliance: We also ensure that our screening processes comply with all relevant laws and regulations, protecting both the property owner and the prospective tenants from any legal issues down the line.


Example: Our tenant screening process helped one client reduce tenant turnover by 20% in just one year, significantly improving the property's cash flow and overall value.

Maintaining Commercial Properties: A Unique Challenge

While residential rental properties make up a large portion of the real estate market, we also manage commercial properties. Managing these spaces comes with its own set of challenges and opportunities.

  • Handling Commercial Maintenance Requests: Managing maintenance requests in a commercial property requires prompt and efficient service, as any disruptions can directly affect the business operations of tenants. Our team ensures that repairs are completed swiftly to minimize downtime.
  • Commercial Tenant Relations: Building strong relationships with commercial tenants is crucial. We prioritize open communication and proactive problem-solving to keep our commercial tenants happy and operational.
  • Lease Negotiations: Managing commercial properties also means handling complex lease negotiations. Our experienced team works with both property owners and tenants to create mutually beneficial agreements that protect the interests of both parties.


Example: Our team successfully negotiated a long-term lease for a commercial tenant, securing a higher-than-average rental rate and ensuring consistent rental income for the property owner.


Building Relationships with Property Owners

At Coastline Equity, we recognize that property owners rely on us not just to manage their investment properties, but to build trust and long-term partnerships. Our focus on customer service ensures that we meet their needs and exceed expectations.

  • Transparency in Operations: We believe that open communication is key to a successful partnership. Our team keeps property owners informed of all day-to-day operations, from occupancy rates to upcoming maintenance needs.
  • Regular Reporting: Property owners receive regular financial reports that detail rental income, maintenance costs, and any upcoming expenses. This transparency allows owners to stay informed about their real estate investment.
  • Maximizing Property Value: Beyond managing the day-to-day operations of a property, our goal is to help owners increase the value of their rental properties over time. By maintaining high occupancy rates, optimizing rental rates, and keeping maintenance costs down, we ensure that properties are performing at their best.


Example: We worked with a property owner to revamp a multifamily building by upgrading the common areas and improving curb appeal. These changes allowed the owner to increase the rental rate by 10%, significantly boosting the property's value.


Staying Compliant with Laws and Regulations

Navigating the complex landscape of real estate laws is another critical aspect of property management. Our team is committed to staying up-to-date with all relevant laws and regulations to protect both our clients and their tenants.

  • Compliance with Rental Laws: Whether it’s local housing codes, fair housing laws, or health and safety standards, we ensure that all of our rental properties are fully compliant with state and federal laws. This reduces the risk of costly legal issues for property owners.
  • Managing Security Deposits and Lease Agreements: We handle all aspects of lease administration, from security deposits to rent increases, ensuring that everything is legally sound and in compliance with current regulations.
  • Regular Property Inspections: Our team conducts regular inspections of each property to ensure compliance with safety and health standards, addressing any maintenance issues that arise during these checks.


Why Coastline Equity Stands Out in Real Estate Management

At Coastline Equity, our team of dedicated real estate property managers goes beyond simply managing rental properties. By focusing on the bigger picture—maximizing property value, optimizing day-to-day operations, and building strong tenant and owner relationships—we set ourselves apart from other property management companies. Our proactive approach ensures that both real estate investors and tenants benefit from a well-managed, thriving community.


Whether you're looking to hire a property manager for your commercial properties or residential units, Coastline Equity is committed to delivering top-tier customer service and exceptional results.


Ready to improve the management of your investment properties? Contact Coastline Equity today and discover how our expert team can help you maximize the value of your real estate investment.

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    Our dedicated team transforms property management challenges into opportunities. From tenant management to streamlined rent collection and proactive maintenance. 

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    Anthony A Luna CEO

    As a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the property management industry, real estate sector, and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership.


    Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, Anthony is set to publish his first book, "Property Management Excellence" in April 2025 with Forbes Books.

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News & Updates

By John David Sarmiento April 11, 2025
Setting the right rent isn’t just about earning income — it’s about finding the balance between maximizing cash flow and keeping your property consistently occupied. So, what exactly is fair rent for your property? Whether you're renting out a single-family home, an apartment, or a unit in a multi-family building, finding a fair rental price starts with a thoughtful look at your property, your market, and what today’s renters are willing to pay. Start with Comparable Rentals The best way to find a fair rent is to research comparable rentals in your area. Look for listings similar in: Square footage Number of bedrooms and bathrooms Neighborhood Condition and amenities Platforms like Zillow, Apartments.com, or Rent.com are a great place to browse rental listings and compare active prices. If you’re seeing similar units listed at a higher rate than yours — and they're still on the market weeks later — that could be a sign they’re overpriced. Units that rent fast tell you what renters are actually willing to pay. Real Example: Pricing a 2-Bedroom in Long Beach Let’s say you own a 2-bedroom, 1-bath apartment in Long Beach with around 900 square feet. You check listings and find similar properties renting for $2,300 to $2,500. Zillow shows a rent zestimate of $2,400 — a decent starting point, but not the full picture. After looking at how long listings have stayed active and talking to a local property manager , you find out that well-maintained units with in-unit laundry and parking are consistently getting rented at $2,350. You price your unit accordingly, giving yourself a competitive edge while still earning market value. Avoid Relying on Algorithms Alone Automated pricing tools like the rent zestimate are useful for a ballpark figure, but they often miss local demand shifts, recent upgrades, or what renters truly value in your neighborhood. Use them as one data point — not your final decision-maker. Other Factors That Influence Fair Rent Your final rent amount should reflect more than just comps. Consider: The property’s condition: Have you renovated or upgraded appliances recently? Extras included: Are you covering any utilities? Is there secure parking or outdoor space? Seasonality: Rental demand can vary throughout the year. Your goals: Are you focused on fast occupancy or maximizing revenue? Professional support: A trusted rental manager or property manager can offer current insights based on tenant activity, vacancy rates, and pricing trends.  How Property Managers Help You Set the Right Price If you're unsure what to charge, a local property manager can evaluate your unit, compare it to others in your area, and recommend a pricing strategy that balances demand and return. They also help adjust your price over time as rental rates shift, and they’ll guide you in attracting and retaining quality tenants who value both the price and the property. Final Thoughts So, what is fair rent for your property? It’s the price that matches what your unit offers, reflects the current market, and appeals to qualified renters. It’s not necessarily the highest number possible — it’s the one that helps you rent quickly, reduce turnover, and maintain steady income. With a little research, a realistic view of your property’s features, and guidance from local experts, you’ll be well-positioned to price your rental right — and keep it occupied with great tenants.
By John David Sarmiento April 10, 2025
One of the most delicate parts of owning a rental property is figuring out how to increase the rent without driving away good tenants. While you want to stay competitive with market rates , it’s equally important to maintain stable occupancy and avoid costly turnovers. The good news? With the right strategy and timing, raising rent doesn’t have to come at the cost of your tenant relationships. 1. Know Your Local Market Rates Before you decide to raise the rent , research similar properties in your area to understand current rent prices . If you're significantly below market value, a reasonable increase is often accepted — especially by tenants who like where they live. Even if you're close to market rate, a small adjustment can still make sense if you’re offering added value like upgraded amenities, responsive maintenance, or flexible lease terms. 2. Time It Around Lease Renewals The best time to increase the rental rate is when a tenant is renewing the lease . This gives them the chance to consider the new rate and evaluate their options — all while avoiding the hassle and cost of moving. Be sure to send a formal rent increase notice with enough lead time, typically 30 to 60 days in advance, depending on local regulations. 3. Communicate the “Why” Clearly When increasing rent, communication is everything. Let your tenants know the reasons behind the increase: Rising property taxes or insurance Increases in maintenance or utility costs Alignment with market rates Planned improvements to the unit or building Even if they don’t love the change, most tenants are more receptive when they feel respected and informed. 4. Offer Options and Flexibility If you’re working with long-term tenants you’d like to keep, consider offering choices to soften the increase: Extend the lease at the current rate for a few more months Offer a discounted rate for early renewal Split the increase over two payments instead of one lump sum This approach shows that you're not just looking to raise the rent , but to build a fair and lasting relationship. 5. Lean on Your Property Manager (If You Have One) Experienced property managers can provide insight into local rent prices , craft professional communications, and help navigate lease renewals in a way that keeps tenants happy while protecting your bottom line. They can also deliver rent increase notices and handle pushback more objectively. If you manage your property on your own, consider consulting a manager or local expert before finalizing your approach. Final Thoughts Increasing the rental rate is a normal part of owning a rental property , but it should always be done with care and intention. When you base your decisions on market research, communicate transparently, and give tenants room to respond, you’re more likely to keep good renters in place — even at a higher price point.  Want help reviewing your current lease structure or market position before you raise the rent? We’re here to support you.
By John David Sarmiento April 9, 2025
Finding the right tenant is one of the most important things you’ll do as a property owner. The right renter can mean steady income, fewer problems, and long-term stability — while the wrong one can lead to missed rent, damage, or legal headaches. So how do you actually find great tenants for your rental property? Here's a clear, step-by-step approach that works — whether you're a new landlord or a seasoned investor. 1. Write a Clear, Honest Rental Listing Start by crafting a listing that highlights what makes your property attractive, but also sets clear expectations. Good property descriptions should include: Rental price and lease length Number of bedrooms and bathrooms Location and amenities Any restrictions (pets, smoking, etc.) Post your listing on multiple rental listing sites — but don’t underestimate the power of rent signs in front of the property, especially if it's in a high-traffic area. 2. Market Where Your Ideal Tenants Are To reach more prospective tenants , take your marketing beyond listing sites. Post your property on social media , community groups, and even local forums. Word of mouth can also be powerful — let friends, colleagues, and neighbors know the unit is available. Make sure your contact information is easy to find and consistent across platforms. You want prospective renters to reach you quickly when interest is high. 3. Use a Standard Rental Application When potential tenants reach out, have a standard rental application ready to go. This not only helps you stay organized, but ensures you’re collecting all the info you’ll need for the next step — tenant screenings . A good application should request: Full name and contact details Employment and income information References and previous landlord contacts Authorization for a background check and credit score pull 4. Screen Tenants Thoroughly (and Legally) One of the most critical steps in finding good tenants is how you screen tenants . Don’t skip this part — it’s where most rental issues can be avoided. Effective tenant screenings usually include: Background check (criminal history, eviction records) Credit score and payment history Verification of employment and income Reference checks with their previous landlord Always follow housing laws when screening applicants. Be consistent, fair, and avoid any language or decisions that could be considered discriminatory under the Fair Housing Act. 5. Collect a Security Deposit and Finalize the Lease Once you’ve found a great tenant , collect a security deposit (within the limits set by your state), and have both parties sign a clear, legally binding lease agreement . Your lease should detail rent amounts, due dates, responsibilities, and procedures for repairs or disputes. If you're not sure how to draft one, consult with a landlord or property manager familiar with local rental laws. Final Thoughts Finding the right tenant takes more than just putting up a listing — it takes a clear strategy, legal awareness, and the ability to evaluate prospective tenants fairly and confidently. The effort you put in now saves time, money, and stress later.  If you're unsure or simply want to ensure a smooth process, working with a professional property management company can make tenant placement and lease compliance much easier.
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